Persa 38 Vice Black automatic watch

PERSA 38

Vice Black

A dial that comes to life with the light.

A compact automatic watch built around a dial that refuses to sit still.

PERSA 38

Vice Black

A dial that comes to life with the light.

A compact automatic watch built around a dial that refuses to sit still.

Explore Vice

PERSA 38

The Persa 38 collection.

Balanced proportions, distinctive dials and substantial finishing.

Persa 38 Vice | Black
PERSA 38

Persa 38 Vice | Black

Persa 38 Vice Black Vice Black is built around a black spiral dial that shifts dramatically with the...

Persa watch lifestyle image
Persa watch lifestyle image
Persa watch lifestyle image

Tell me the moment.
I'll design the watch.

See your idea as a free mockup before you commit.

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Atelier Custom

Past commissions

01 / 03

Atelier Custom

The First Persa Chronograph

After years with an Apple Watch, one of my oldest friends wanted something different. The result was Persa’s first custom chronograph—a versatile 38mm watch designed around the person...
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02 / 03

Atelier Custom

Two Custom Wedding Watches

How the groom’s suit, shoes, and wedding setting became a coordinated pair of automatic watches for him and his best man.
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03 / 03

Atelier Custom

A Piece of the Night Sky

A custom star-dial watch made for an astrophysics presentation.
View commission

Project Skyline

Inside Project Skyline.

The original Persa watch in development.
Follow the journey from first sketch
to working prototype.

Read the journal
Project Skyline watch drawing
01 Project Skyline
Project Skyline case detail
02 Case development

Support

Common questions. Clear answers.

Still have questions? We're here to help.

What is the difference between Atelier Custom and Project Skyline?

Atelier Custom creates individually commissioned watches shaped around a person, occasion, or idea. Project Skyline follows the development of an original Persa watch from the first design through production.

How does an Atelier Custom commission work?

Start with a colour, occasion, photograph, favourite watch, or rough idea. I’ll turn it into one considered visual concept and refine the direction with you. The final design, price, and expected timeline are confirmed before any project-specific parts are ordered.

Do I need to know anything about watches?

No. You are not expected to understand movements, case dimensions, or compatible components. Tell me who the watch is for, what you want it to feel like, and anything you already know. I’ll guide the watchmaking decisions and explain the ones that affect the result.

How much does a custom watch cost?

Atelier Custom commissions begin at C$995 CAD. Final pricing depends on the selected components, engraving, sourcing, and complexity of the build. You’ll receive the final quote before deciding whether to proceed.

How long does a custom commission take?

Most commissions are completed within 4–6 weeks after the final design is approved and the deposit is received. Unusual or difficult-to-source components may take longer. Your expected timeline will be confirmed before the build begins.

Who designs and assembles Persa watches?

I’m Eric Persa. I guide each Atelier Custom design, source the compatible components, and personally assemble and check every commission in Alberta. Components come from established specialist suppliers; Persa does not claim that every component is manufactured in-house.

What is the warranty on Persa watches?

Every new Persa watch includes a transferable two-year limited warranty covering defects in the movement, components, and assembly under normal use. If a covered problem occurs, Persa will inspect the watch and repair or replace the affected component at no charge.

View the complete warranty →