ATELIER CUSTOM

Made around a story.

Custom watches shaped around the people, occasions and passions behind them.

Start your build

You don't need a finished design. Start with the part you already know.

Featured commission

A matching pair created for a groom and his best man.

01 / 03

ATELIER CUSTOM

Made around a story.

Custom watches shaped around the people, occasions and passions behind them.

Start your build

01 / 03

Atelier Custom

Two Custom Wedding Watches

How the groom’s suit, shoes, and wedding setting became a coordinated pair of automatic watches for him and his best man.

View commission

02 / 03

Atelier Custom

A Piece of the Night Sky

A custom star-dial watch made for an astrophysics presentation.

View commission

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Atelier Custom

The First Persa Chronograph

After years with an Apple Watch, one of my oldest friends wanted something different. The result was Persa’s first custom chronograph—a versatile 38mm watch designed around the person...

View commission

How it works

Bring the starting point. We shape the watch.

You do not need to know movements, case sizes, or watch terminology. Tell me what you know, and I’ll help determine the rest.

01

The starting point

Tell me why the watch exists, what you already know you like, your budget and when you need it.

02

The direction

I'll help turn those ideas into a coherent watch, narrowing the design, components and details until the direction feels right.

03

The build

Once everything is approved, the components are sourced and the watch is assembled, regulated and inspected before delivery.

01

The starting point

Tell me why the watch exists, what you already know you like, your budget and when you need it.

02

The direction

I'll help turn those ideas into a coherent watch, narrowing the design, components and details until the direction feels right.

03

The build

Once everything is approved, the components are sourced and the watch is assembled, regulated and inspected before delivery.

Not every commission needs every element changed. The goal is to make the watch feel right, not to customize things for the sake of it.

Starting price

C$995

CAD · starting price

Custom commissions begin at C$995 CAD. Final pricing depends on the selected components, engraving, sourcing, and complexity of the build.

Typical timeline

Most watches are completed within 4–6 weeks after the design is approved. Unusual or difficult-to-source components may take longer.

Quote and deposit

You’ll receive the final price and expected timeline after the design is approved. A deposit is requested only if you choose to continue.

Personally Assembled

Every Atelier Custom commission is assembled, checked, and prepared by Eric Persa. The build is not outsourced to another watchmaker.

Your first mockup is free. Nothing is ordered or built until you approve the design, final quote, and expected timeline.

Watchmaker assembling a custom Persa watch

In his words

“I only had a rough idea of what I wanted, but Eric understood it almost immediately. Seeing the mockup made everything click, and the finished watch came out exactly right.”

R

Wedding commission

From the first reference to the final handoff, the client worked directly with Eric—the person who designed and assembled the watches.

Started with

The wedding suit and shoes

Created for

The groom and his best man

Result

A coordinated pair of automatic watches

START YOUR PROJECT

What are we making?

You don't need a finished design. A person, wedding, car, gift, photograph, colour or rough idea is enough to start.

Starting at: C$995 CAD for an Atelier Custom commission.
Typical timeline: Most projects are completed within 4–6 weeks after the design is approved.
No finished design required: Bring the starting point. I'll help shape the rest.

Step 1 of 3

What is the watch for?

Name

Email

What is the watch for?

Who is it for?

Step 3 of 3

A few practical details.

Approximate budget

This helps me understand what level of sourcing and customization makes sense for the project.

C$995–C$1,200 CAD C$1,200–C$1,500 CAD C$1,500+ CAD C$5,000+ Not sure yet

Need-in-hand date Optional

How did you hear about Persa?

Anything specific you remember seeing? Optional

Reference links or final notes Optional

I understand this is an inquiry, not a commitment. Persa will confirm the design direction, price and expected timeline before the build moves forward.

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