“I just know I want it to be purple.”
It started with one colour.
There was no parts list and no finished design. The starting point was simply a purple watch that felt distinctive without becoming loud.
How it works
Bring the starting point. We shape the watch.
You do not need to know movements, case sizes, or watch terminology. Tell me what you know, and I’ll help determine the rest.
The idea became something he could react to.
I translated the colour into a complete direction: case, dial, hands, bracelet, and proportions. From there, the conversation became specific instead of hypothetical.
Approved, assembled, and made real.
Once the direction felt right, I sourced the parts, assembled the watch, and checked the finished piece against the design he approved.
What custom means
What can be customized?
You do not need to design the watch part by part. Start with whatever matters to you—a colour, an occasion, a favourite watch, or one photograph—and I’ll help determine the rest.
Come with a complete vision or only a starting point. Either is enough.
The balance
You decide what should feel personal. I make sure it works together as a watch.
The practical details
What to expect if you decide to build.
Starting price
C$995
CAD · starting price
Custom commissions begin at C$995 CAD. Final pricing depends on the selected components, engraving, sourcing, and complexity of the build.
Typical timeline
Most watches are completed within 4–6 weeks after the design is approved. Unusual or difficult-to-source components may take longer.
Quote and deposit
You’ll receive the final price and expected timeline after the design is approved. A deposit is requested only if you choose to continue.
Personally Assembled
Every Atelier Custom commission is assembled, checked, and prepared by Eric Persa. The build is not outsourced to another watchmaker.
Your first mockup is free. Nothing is ordered or built until you approve the design, final quote, and expected timeline.
THE PERSA APPROACH
Custom should feel clear, not overwhelming.
Wedding commission · Matching pair
In his words
“Paste a real client quote here about feeling understood, clear communication, or seeing the idea become the right watch.”
Client first name
Wedding commission
From the first reference to the final handoff, the client worked directly with Eric—the person who designed and assembled the watches.
Started with
The wedding suit and shoes
Created for
The groom and his best man
Result
A coordinated pair of automatic watches
Support
Common
questions.
Clear answers.
Still have questions?
We're here to help.
01 What is the warranty on Persa watches?
Each Persa watch is covered by a limited warranty against manufacturing defects. Damage from misuse, impact, or normal wear is not covered.
02 Do you ship internationally?
Each Persa watch is covered by a limited warranty against manufacturing defects. Damage from misuse, impact, or normal wear is not covered.
03 How long does a custom project take?
Each Persa watch is covered by a limited warranty against manufacturing defects. Damage from misuse, impact, or normal wear is not covered.
04 Can I visit the atelier?
Each Persa watch is covered by a limited warranty against manufacturing defects. Damage from misuse, impact, or normal wear is not covered.
05 How do I care for my watch?
Each Persa watch is covered by a limited warranty against manufacturing defects. Damage from misuse, impact, or normal wear is not covered.
