The Persa Journal
Commission decisions, Project Skyline development, and design notes from the work of building Persa.
Project Skyline is the first original Persa watch being designed completely from scratch. Part One begins with the case, a new CAD program, four rough prototypes, and the belief that...
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After years with an Apple Watch, one of my oldest friends wanted something different. The result was Persa’s first custom chronograph—a versatile 38mm watch designed around the person who would...
Read the articleHow the groom’s suit, shoes, and wedding setting became a coordinated pair of automatic watches for him and his best man.
Read the articleA custom purple engagement watch built around a spiral-textured dial.
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From the Journal
Occasional notes on new commissions, Project Skyline, and the decisions behind building Persa.
